Have you ever wondered what a clinical evaluation of a medical device looks like? Or what its scope with regard to its corresponding documents is? We provide remedy!

In our webinar series “4C Close-up”, our internal MII-experts discuss practical topics focusing on one of the 4Cs with experienced practitioners from advanced startups or established companies. We provide you with close-up insights into real world examples (e.g., regulatory documents). Always with our goal in mind: Enabling you to help yourself!

Insights into C1 – Patient vs. physician: marketing mix from launch to scale-up

In the competitive healthcare industry, effectively engaging both patients and healthcare professionals is critical for success. These audiences have distinct needs that require tailored marketing strategies. At the same time, young MedTech startups often face resource constraints, making it challenging effectively target both audiences. So, how can you define the right marketing mix for your product?  

Join us for our next 4C Close-up webinar with Matthias Schurig, Managing Director Germany at the digital health scale-up Oviva AG. Matthias will share insights from Oviva’s marketing journey from product launch until today, from patient focus to physician focus. Together with MII expert Christian Dorn, he will discuss how to approach doctors, how this interacts with patient marketing, and how to find the right marketing mix.